SHRED IT GIRL | REBRANDING PROJECT
BRIEF: To redesign a logo for Shred It Girl, a company that strives to raise awareness and promote women in boardsports.
Shred It Girl’s overall goal was to build the participation of women in boardsports and to gain respect for their achievements. They did not want to come across as too feminine, however the logo needed to emulate the feeling of strength and power without appearing too masculine.
