MAC COSMETICS | MACNIFICENT ME CAMPAIGN

Brief: To AID IN THE production of ASSETS FOR A NEW CAMPAIGN CONCEPTUALIZED BY MAC'S senior DESIGN TEAM.

MACnificent Me was a campaign designed to showcase one's inner beauty. MAC picked a handful of everyday people and asked them to share their mantra with the world. They then gave them a makeover which represented their personality rather than covering up their flaws. At launch they set up areas within department stores where anyone could walk up and write their personal mantra on the wall. My role as a freelancer was to aid in creating assets from existing artwork created by the senior designers. I would like to add that this is merely an example of the work that I touched on while at MAC and I do not take credit for the concept.