EARNEST & JULIO GALLO | WINE BOTTLE REBRAND

BRIEF: To redesign the existing Earnest & Julio Gallo identity
to appeal to a younger market.

The concept “Pair Me” is inspired by the idea of wine and food pairings. Each bottle has a typographic design highlighting of the cuisine that would pair well with that particular wine. The typography is designed to be printed in a textured matte varnish in contrast to the high gloss black of the bottle itself.