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it's not just a logo

the mountain

The purpose of this logo was to fuse my passion for athletics with my love of design while representing my core values. The mountain is a testament to my journey as well as my philosophies. As a lifelong snowboarder and collegiate athlete, I have a personal connection and ultimate respect for the mountain. In any endeavor, you may be tested and feel as if you've reached your limit, but with the right mindset and determination, you can emerge wiser and stronger because of it.

At first glance the mountain seems strong, stable and vast. In reality, it is sublime, serene and clear. The use of simple linear shapes in addition to the pastel color palette are meant to contrast the vastness of the mountain itself with it's serenity and clarity. The composition as a whole is a testament to my design philosophy “less is more.”